Your goal for your e-commerce website is to get visitors to convert into customers. To get conversions, your website needs to rank on the first page of major search engines and hope to be in the number one position. To do this, you need an effective search engine optimization (SEO) strategy. A good SEO strategy will use relevant keywords to ensure your website is ranking for the targeted keywords.
What is Organic Search?
Organic search (or natural search) listings display on a search engine (ex. Google, YAHOO, Bing) results pages due to relevant keyword phrases used. This is opposed to pay-per-click (PPC) advertising. Organic search terms should be strategically used throughout each page of your website to attract targeted traffic.
With organic search, you can expect to generate more leads, increase revenue, and build brand awareness without exceeding your paid search budget to pay for paid SEO services.
What to Expect from Organic Search SEO
When you hire professional organic search services, you should expect at a minimum, to see your website on search engines when you search a specific set of keywords. The following services should be included in organic search services.
- Technical Audit – resulting in website redevelopment
- Backlinks – disavowing backlinks that are spammy and build relevant natural backlinks
- Keyword Analysis – keyword strategy planning
- Onsite Optimization – to improve meta descriptions, title tags and content to include keywords
- Content – trendy blog and article topics
Why Organic Search Matters
Many e-commerce website owners are led to believe paid search results (PPC) are better than organic — however, that is not always the case. According to internet statistics, 70% of website visitors click on organic websites. Also, studies from reputable sources have proven that half of the websites that internet users search are ranked high on the organic list.
In the online world, two things are certain, people use search engines daily to find information or products they want, and search engines play a huge part in how it gets delivered. Therefore, it is imperative that your website rank high in the search results.
How to Achieve High Organic Search Rankings
The primary benefit of organic search is that it completely demolishes the involvement of cost when it comes to determining a website’s ranking. The good news is, with organic search marketing, it is possible to rank higher than your competitors.
Why do you need to hire professional SEO services for your website? With Google’s algorithms changing constantly it is nearly impossible to keep up with what they determine is relevant content and still get the job done. Professional SEO strategists are knowledgeable about the changes and use white hat SEO techniques to get ahead of the game.
Why Choose Flying Cow Design
At Flying Cow Design, our organic search engine optimization team is experienced in increasing search rankings while improving revenue for clients. The team has years of experience in internet marketing and stays current with the ever-changing Google algorithm. Your target audience will be able to find your website easier using the natural search terms they choose. Call us today to see how we can increase your organic search engine rankings.
CEO, Flying Cow Design
Attended University of Auckland
Lives in San Francisco Bay Area
